Paid Media

The media landscape is changing. We’ve always said that if you’re trying to decide whether to spend your budget on TV or digital, you’re asking the wrong question.

The right question is: what story do you want to tell, and who needs to hear it? At GPS, we believe in any screen, any time — one strategy.

GPS offers an integrated media solution with in-house capabilities to reach audiences across the media distribution spectrum — from broadcast and cable TV to all mediums of distribution online.

Our team has a combined 38 years in the political TV business and 15 years in the digital business — playing key roles in the recent elections of Senator Catherine Cortez Masto (D-NV), Senator Bob Casey (D-PA), Senator Tammy Baldwin (D-WI), Senator Debbie Stabenow (D-MI), Governor Gretchen Whitmer (D-MI), Governor Laura Kelly (D-KS), Governor Tom Wolf (D-PA), and Governor Jay Inslee (D-WA), as well as working for the independent expenditure arms of the DGA, DCCC, DSCC, House Majority PAC, and Senate Majority PAC. GPS was also responsible for persuasion advertising in successful ballot initiative campaigns in Florida, Iowa, Missouri, Washington, Nebraska, Utah, Idaho, Massachusetts and Maine over the course of the past four election cycles.