Direct Response Our digital fundraising programs are always based on a customized approach to the candidate or campaign. Direct Response Our digital fundraising programs are always based on a customized approach to the candidate or campaign. GPS Impact’s primary principals in our digital fundraising l programs have a combined 35+ years working with campaigns of all sizes, from congressional and statewide to presidential campaigns and national organizations. We’ve raised hundreds of millions of dollars by tailoring our approach to each candidate or organization. Because of our in-house creative, ad buying, and writing teams, we don’t miss a beat when it comes to delivering current, timely messages that make an impact. We also have an established culture of testing to check our assumptions and create best practices. We analyze the results of each email to inform the program moving forward. From subject lines and footers to language and graphics, we use all of the tools at our disposal to test each element of the program to ensure the best possible performance.