Creative Production We believe that telling a persuasive story starts by listening to your audience. Our process starts with research aimed at understanding where the audience is and meeting them there – with language, images and narratives that are relevant to their experience. Creative Production We believe that telling a persuasive story starts by listening to your audience. Our process starts with research aimed at understanding where the audience is and meeting them there – with language, images and narratives that are relevant to their experience. With decades of experience producing compelling, culturally-relevant creative that breaks through the noise and resonates with the people who will see and hear it. Our creative is also always customized for the platforms on which it will be consumed. GPS is uniquely positioned with our in-house full suite media offerings (television, connected TV, digital, etc.) to focus first on who the audience is, where they are best reached and what creative will have the most impact. We have access to both in-house and world-class production and post-production capabilities, allowing us to produce the best creative product while working within a wide range of budgets.